This was just one of those assignments where I knew immediately what I wanted to do. A magazine about how to watch clouds for professional cloud watchers seemed like the perfect blend of outlandish bird-watcher parody and completely believable magazine subject material. People subscribe to crazy and often discouragingly moronic things all the time, so this honestly didn't seem too ridiculous. The ideas for how to fill the cover and back page came surprisingly quickly, and designing the content for the magazine was fun, but designing the look of the magazine turned out to be a bit problematic. For one I wasn't sure about the background because a sky with clouds would be simplistic and extremely ink-intensive. As it turns out I did run out of ink halfway through the second page. I like the simple layout though, it matches the simple concept for the magazine, which would of course be read by simple people who have nothing better to do than stare at clouds all day.
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